Of Counsel’s Q&A with Ross Fishman
“Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.”
Of Counsel: The Legal Practice and Management Report* has long been one of our favorite legal-industry publications.
Its long-time editor, Steve Taylor, is one of the legal profession’s most-insightful reporters. Steve has an expert’s grasp of the profession’s hottest trends and knows where all the profession’s bodies are buried. Every issue of Of Counsel is full of the leading law firm management trends.
Recently, Ross sat down with Steve to chat about law firm marketing, which resulted in this really nice Q&A.
From Of Counsel:
“For decades, Fishman been delivering remarkably successful marketing campaigns on behalf of his law-firm clients.
Through his work, Fishman has gained a reputation as one of the best marketers in the business. He’s also known as a dynamic speaker and proficient writer.“
Entitled “Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients,” you can read the entire Of Counsel article below:
The first page of the five-page article is pasted below. Thanks, Steve!
* “Of Counsel: The Legal Practice and Management Report has distinguished itself as the finest management report for law firms and corporate law departments by helping firm managers solve financial, business, and practice problems. Monthly, it provides cutting-edge insights American legal professionals need to maintain a competitive advantage in a global marketplace. Vital topics include the fastest growing practice areas and the ones fading, regions where legal branch offices are opening and closing, how firms are using paralegals, and billing and compensation numbers in every major legal market. In addition, corporate coverage details the changing strategies of the nation’s major in-house legal shops.” See http://goo.gl/NQ2GgP