Do you know any Law Students? My new book is out! “The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job.” It’s designed to help ALL law students use personal-branding techniques to get…
Read More
A great logo is extraordinarily difficult to design. A logo is fundamentally a tiny piece of art. Simultaneously beautiful and persuasive, logos (sometimes called “brands”) can convey a sense of strength or creativity. They can reinforce a firm’s name or…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
The Top 5 Tips for Sponsorships and Charitable Contributions Spending other people’s money can make you quite generous. Frivolous, even. And unless a firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means…
How do you market an insurance-litigation firm? Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
Artificial Intelligence, Big Data, and Machine Learning Will Revolutionize the Practice of Law. Part One. Big changes are coming. But what does this mean? Exactly how will this affect us? Predicting the future is challenging, but in a TED Talk-style…
There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is, first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website…
White Castle Sliders and Law Firm Tag Lines. One of history’s most-common law firm tag lines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I…
