![](https://www.fishmanmarketing.com/wp-content/uploads/2014/08/Initials-Accounting-firm-Bad-Logos-Page-One-copy.png)
Initials aren’t helpful. Words are. Names are. We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name. You get to shorten a cumbersome…