I have another least-favorite law firm ad.
Some time ago, an advertisement with a crayon-colored scales of justice logo caught my eye. It used that faux-child-artwork style, like a first-grade teacher asked the children to draw a picture of what their mommy or daddy does for a living.
I thought it was trying just a bit too hard to be cute, but I generally liked how clearly this design conveyed that this firm represents or protects children.
Oh wait. They don’t protect children.
No other Washington firm can match that record of dedication to child abuse defense”
Need a new advertisement, brand, or website?
Contact Ross now at: ross [at] fishmanmarketing.com or +1.847.921.7677.
Do your lawyers need marketing training or a dynamic speaker at a firm retreat, either live or via webinar? Ross is one of the legal profession’s most-popular marketing and CLE presenters. Here’s a link to a video of Ross in action.