Why “Close Door” buttons don’t work. Law Firm Client Service. Did you know that in most elevators, the “Close Door” buttons don’t work? Some of them may have worked when originally installed but were disabled over time. Other buttons were created simply…
We were invited to compete for a branding campaign and website for a local firm. There was a lengthy, detailed RFP to respond to that was going to take a number of days to respond to. It was a good…
You ever receive a business card that’s on cheap paper? One that feels thin and flimsy, and… wilts? We all have. Remember the subtle, subconscious feeling of disappointment? What a missed opportunity that was for them to convey their quality and…
When your marketers are still living in the 1970s… I saw an ad for Ally Bank in this month’s Fast Company magazine that inadvertently highlighted the value of demographic variety on creative teams. … Because any Summer Intern or college temp would…
Is your website wearing bell bottoms? — “Useful Links.” If your website has a “Links” page that connects visitors to, e.g.: FindLaw, the White House, AOL, Yahoo!, or The Wall Street Journal… …then fire your web developer and get a new…
Does your law firm “Mean Business tm”? If so … you probably don’t need the “TM.” “We Mean Business” is another of those lazy, over-committeed, crowd-sourced, lowest-common-denominator compromises that law and other professional-services firms make when selecting a tag line. Does…
Would you eat at a Mediocre Deli? Or hire Average Law Firm, LLC? To read their website, every law firm is in the top 10%… of every single one of the 57 alphabetical practice areas they detail. That’s fine, a…
STAND OUT – It’s not about the fanciest photos There’s a disturbing trend in law marketing where the advertising/design/branding agency builds a highly visible campaign around a series of eye-catching photos. They can be crazy animals, or people acting…
Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve…
How to PROVE your website conveys the right message. Interesting RESULTS. [Here’s the third installment in the Vedder Price London Launch series. Parts ONE and TWO here.] After the web-based market-research participants have had their eyeballs tracked all over the…
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