Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve…
How to PROVE your website conveys the right message. Interesting RESULTS. [Here’s the third installment in the Vedder Price London Launch series. Parts ONE and TWO here.] After the web-based market-research participants have had their eyeballs tracked all over the…
Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the…
Ho Ho-Hum. Pretend your law firm or accounting didn’t send out this year’s holiday card. Now imagine that you received the IDENTICAL card from… say… your banker. How would you react? For many law firms, you’d probably think, at least…
I think most lawyers have a pretty good sense of humor. But I’ve never been a fan of marketing or advertising campaigns that directly demean your competitors. Even if it’s couched as a “joke.” Pepsi’s marketers thought they compared…
Timing the high jump.* How many “hits” should a website get? We often get asked “how many hits” or “how many visitors” a law firm’s website should get. Unfortunately, those are the wrong questions. Law firms like to compare their results against industry…
Measuring the ROI of your Marketing — it’s all about the Benjamins. A post to a law firm LinkedIn Group asked “How do you measure ROI of your marketing activities?” Many respected legal marketers responded, discussing the traditional measurements of…
“We Don’t Need No Stinkin’ Marketers” Ad. Oops. I love flipping through those “Super Duper Leading Best Lawyers” magazine inserts. The sales force already sold the lawyers on the urgent need to buy a $10,000 full-page ad alongside dozens or…
How do you market a law firm in a smaller city, state, or country? It’s easy to find a lawyer in a big city. How can you generate in-bound referrals if you live in an area where the “big-city” lawyers…
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity TM”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
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