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Name-based marketing (“I LOVE that ad! Whose is it, again?”)

By Advertisements, Branding, Law firm marketing, Litigation, Strategy, Websites2 Comments

Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier.  You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…

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