Giving is nice. Being seen giving is better. A true story. I published this true story in “The Reader” back in 1994. It shows how guilt, ego, publicity, and/or potential embarrassment can significantly increase charitable contributions. Here’s the…
Something for marketers and designers to remember: “You’re not an artist. You solve problems.” At Fishman Marketing, we design lots of marketing campaigns and websites. These days, most of the work, even the branding work, starts off as a website…
Redesigning a logo with fewer names can be difficult. Below are two logos – before and after the redesign, obviously. Note, they’re exactly the same width. Which one stands out? Which one are you more likely to notice and remember? . It’s obviously the right…
[This is the second part of a 2-part blog post regarding lawyers and LinkedIn. Read Part One here.] Here’s a senior lawyer’s “About” section I like. It tells the story of one of the nation’s top trial lawyers, a good…
“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I hear variations of this comment every week. Many lawyers struggle with social media; they’re always asking me about it,…
Building signage – should we put our name on our building? I haven’t seen any statistics on this, but as a dedicated branding guy, I pay an unhealthy amount of attention to this particular issue and have analyzed this issue…
Don’t just market more. Dominate something. I’m going to disagree with the premise that marketing litigation is fundamentally different from any other type of practice (although litigators believe that they’re different). We’ve represented at least 50 litigation boutiques and practices, and…
Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…
Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
Litigation specialty: defending the police Steve Borkan from Borkan & Scahill is a serious trial lawyer, often representing insurance companies in large, complex cases. He’s also developed a particular niche specialty defending the City of Chicago and police officers in civil…
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