URGENT: Solar Eclipse-related PR tip! I recently wrote about how to get a feature story about your firm by connecting it to the Comey Hearings. Monday’s solar eclipse offers an even better opportunity to create a photo op that is…
Ross Fishman selected as a 2017 LawDragon “Leading Legal Strategist” Fishman Marketing is delighted to announce that Ross Fishman was selected as one of the 2017 LawDragon 100 “Leading Legal Consultants and Strategists.” Ross was honored as one of just…
Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman. HFN is a terrific…
Why your law firm’s blog probably stinks. Can we get real here for a minute? Most law firm blogs stink. They really, really suck. And yours is likely to stink too. Here’s why. I responded to a question on an…
There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is, first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website…
The law firm race to get “Big” is a race to the middle. So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in…
“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with…
Best Marketing Partner Comment Ever. #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing…
Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old. And we’re the best at everything.” [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge…
This is how to handle the death of a lawyer or employee. Obituaries are difficult. I think the true character of a law or accounting firm can be judged by how it responds to the death of its people. A…
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