The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
Read More
The Top 5 Tips for Sponsorships and Charitable Contributions Spending other people’s money can make you quite generous. Frivolous, even. And unless a firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means…
5 Reasons You Can’t Cross-Sell Many years ago as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of “institutionalizing” more of our big clients. I did exhaustive…
How do you market an insurance-litigation firm? Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
Education is the best approach. Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like to…
Persuading lawyers is hard. Here are the necessary steps. (Video Part 1) I’ve worked closely with hundreds of legal marketers and administrators, and I have seen many of them repeatedly making the same mistake, drastically decreasing their effectiveness and career…
“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
“Want a good holiday present to give your associates?” According to Of Counsel , the “ideal gift” is The Ultimate Law Firm Associate’s Marketing Checklist. And it’s a great deal at only $14.95! Subtitled “The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who…
Artificial Intelligence, Big Data, and Machine Learning Will Revolutionize the Practice of Law. Part One. Big changes are coming. But what does this mean? Exactly how will this affect us? Predicting the future is challenging, but in a TED Talk-style…
