“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
“Want a good holiday present to give your associates?” According to Of Counsel , the “ideal gift” is The Ultimate Law Firm Associate’s Marketing Checklist. And it’s a great deal at only $14.95! Subtitled “The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who…
Artificial Intelligence, Big Data, and Machine Learning Will Revolutionize the Practice of Law. Part One. Big changes are coming. But what does this mean? Exactly how will this affect us? Predicting the future is challenging, but in a TED Talk-style…
Every law firm management committee member needs to read this book. The legal world has changed. The Recession changed us and, unlike previous recessions, the profession that returned was not the latest version of the status quo. We’re in the…
Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the…
URGENT: Solar Eclipse-related PR tip! I recently wrote about how to get a feature story about your firm by connecting it to the Comey Hearings. Monday’s solar eclipse offers an even better opportunity to create a photo op that is…
Ross Fishman selected as a 2017 LawDragon “Leading Legal Strategist” Fishman Marketing is delighted to announce that Ross Fishman was selected as one of the 2017 LawDragon 100 “Leading Legal Consultants and Strategists.” Ross was honored as one of just…
Conducting law marketing training in Tel Aviv, Israel. Last week, I had the honor and privilege to speak in Tel Aviv on marketing and networking to the partners at Israel’s largest firm, Herzog, Fox & Ne’eman. HFN is a terrific…
Why your law firm’s blog probably stinks. Can we get real here for a minute? Most law firm blogs stink. They really, really suck. And yours is likely to stink too. Here’s why. I responded to a question on an…
There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is, first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website…
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