A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals….
“Birth, Death & Rebirth of a Law Firm” A number of years ago, we helped launch a dynamic Seattle litigation boutique, The Buck Law Group (the campaign is detailed here. Led by one of the Northwest’s top trial lawyers, Peter…
FDCC’s Visibility and Online-Marketing Initiative Building the brand for an association of the nation’s top defense lawyers. The Federation of Defense & Corporate Counsel asked Fishman Marketing to develop a marketing and differentiation campaign to enhance the visibility and name…
CAMPAIGN OF THE WEEK: A “Small but Mighty” firm. We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But…
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and…
“Nice to meet you. Here’s my [crappy, flimsy] card.” You ever receive a business card that’s on cheap paper? That feels thin and flimsy, and… wilts? We all have. Remember the subtle, subconscious feeling of disappointment? What a missed opportunity that was…
Fostering Good Marketing – Jones Foster. Jones Foster Johnston & Stubbs is a high-quality, old-line West Palm Beach, Florida law firm — 35 great lawyers and a relatively conservative and wealthy target audience. As we discussed previously in our “Name-based…
“Winston & Howrey” – the Naming Question I was interviewed recently for an article discussing the looming “merger” of Winston & Strawn and Howrey LLP, particular regarding what the firms should do regarding The Name Issue. Should Winston & Strawn change its name? If so, to what? …
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