Law Firm Tag Lines: “Word. Word. Word.” Let’s declare this to be the end of the “Three one-word sentence” tag lines. Particularly alliterative ones, like “Expertise. Excellence. Efficiency.” For both law firms and accounting firms, the most-overused three words in this…
The Best Law Firm Obituary Logo If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title,…
Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back…
With few exceptions, names work better than initials. You’d think it’d be pretty obvious. But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything. They’re gibberish. Which one is easiest to remember if you wanted to Google…
Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar. Membership is limited to 3,500 Fellows. The LCA offers its…
If the “Friends” logo were a law firm…. Remember “Friends?” We all loved that show. It was one of the top TV shows from 1994-2004 (now in syndication). The production company was “Bright Kauffman Crane productions,” and their logo had…
Monitors vary. When we show or send a client a draft logo, brand, advertisement, or law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or red or whatever). This can be from a lawyer…
Merging is tough. Recently, there’s been a lot of talk regarding the merger discussions between 1,000-lawyer Orrick and 700-lawyer Pillsbury Winthrop, which would create a Top Ten US law firm (See, e.g. Above the Law). It’s not a sure thing,…
The Simpsons’ Clever Courthouse Logo I think “The Simpsons” is consistently among the funniest, most-clever shows on television. And one of my favorite parts are the throw-away gags in the margins that target a narrow audience or demographic. If you’re…
A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals….