Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.” It includes narrative explanations, links to instructional videos, and new material covering social media…
WEBINAR TODAY: Playing the Google Game – Marketing Yourself Online. FEB 4, Noon-12:45 p.m. What happens when someone Googles your name? Take a look to see how well your professional story is being told. Most often, your website bio and…
Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar. Membership is limited to 3,500 Fellows. The LCA offers its…
Sign up for this ABA webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn. Just 45 fast-paced minutes, we’re going to pack a lot of content into a…
ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent. I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon &…
The winner for 2013’s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing….
Exciting New 7-Week, Live-Online Associate-Marketing Class Beginning this Tuesday, Aug. 13, I will be conducting a live, online, 7-week associate-marketing course for Thomson Reuters’ West LegalEdcenter. The program is called: “Accelerate Your Business Development: How to Create a Successful Individual Marketing…
Marketing your law or CPA firm within an international network. That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA,…
MSI Global, 2012 International Conference Ross Fishman will be speaking at the MSI Global 2012 International Conference, to be held at the Fairmont Miramar in Santa Monica, on October 20-23, 2012. ———————— See also Law Firm Speakers and Retreats,…
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