The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
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The Top 5 Tips for Sponsorships and Charitable Contributions Spending other people’s money can make you quite generous. Frivolous, even. And unless a firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means…
5 Reasons You Can’t Cross-Sell Many years ago as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of “institutionalizing” more of our big clients. I did exhaustive…
How do you market an insurance-litigation firm? Galloway, Johnson, Tompkins, Burr & Smith is a 110-lawyer, 11-office New Orleans-based insurance-litigation firm. They’re one of the Gulf Coast’s leading insurance firms ― tough, skilled, service-oriented lawyers with great trial skills. They…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
The 3 Ways to Persuade Lawyers Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like…
Using unique business cards to stand out at conferences Last week I wrote about my new thinking regarding the benefit of adding your photo to the special business cards you use at conferences. Recently, I spent a couple days speaking…
Amazing Product Placement: “Best Lawyers” and “Law & Order SVU” Lawyer: You already know I’m good. Detective Benson: How would she know that? Defendant: He was on the Internet under “The Best Lawyers in New York.” I’m. . . honored….
THIS is the Single Biggest Mistake Law Firm Marketers Make (Video Part 2). After decades working in the trenches, here’s the best piece of advice I have for marketers who want to increase both their effectiveness and career satisfaction: …
THIS is the Single Biggest Mistake Law Firm Marketers Make. (Video Part 1) I know, that’s a pretty bold statement. But I’ve worked closely with hundreds of legal marketers and administrators, and I have seen many of them repeatedly making…
