"Want a good holiday present to give your associates?"
According to Of Counsel , the "ideal gift" is The Ultimate Law Firm Associate’s Marketing Checklist.
And it's a great deal at only $12!
Subtitled "The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients," this tightly written 50-page "marketing bible" walks younger lawyers step-by-step through how to build a solid marketing platform, personal brand, practice or industry specialty, and sizable network of contacts to turn into clients.
The Of Counsel review, entitled "Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving," continues:
Law firms worldwide are using this book as the foundation of their firms' marketing-training curriculum, often buying 100s of copies for their lawyers. See some testimonials from lawyers, marketers, and administrators at associatesmarketingchecklist.com.
To sweeten the deal, Of Counsel's Editor, the renowned Steve Taylor, wryly suggests that firms could also drop in a $100 bill as a bookmark...
Buy the Ultimate Checklist book for $25 each on Amazon.com here.
Half-price discounts are available for bulk purchases or when hiring Ross to conduct your firm's marketing training. (Email Ross directly for volume orders at email@example.com.)
The full 2-page Of Counsel review is below:
Copyright © 2016 CCH Incorporated. All Rights Reserved. Reprinted from Of Counsel, December 2016, Volume 35, Number 12, pages 3–5, with permission from Wolters Kluwer, New York, NY, 1-800-638-8437, www.wklawbusiness.com.