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So Long, Sanders  Squire's Founding Partner Tossed in Tie-Up   The American Lawyer

Squire Patton Boggs – where’s the website?

Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)  Fishman Marketing develops regularly websites for law firms and we know that they can be quite Read more >>

Balch BEST Super Leading Cigar Bulldog

The Absolute Best “Super Lawyer” Ad Design

The Absolute Best “Super Lawyer” Ad Design A few years ago, Balch & Bingham had many of its attorneys selected for a particular “Best Lawyers”-type local publication, and the firm had bought an ad to support them.  But the firm’s terrific Marketing Director Nora Chandler didn’t want to do the typical self-congratulatory type of ad that all the other Read more >>

CAR magnetic sticker Prepaid Legal Business card 2

I’ve never seen business cards distributed like THIS before.

I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing perspective, it was a nice little movable billboard, and possibly a way to get a nice Read more >>

Dressler Peters website home page aircraft recovery

The MOST-Important Question to Ask Before Updating Your Website is…

The MOST-Important Question to Ask Before Updating Your Website is… I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer.  As expected, the questions focused on Design issues like font and layout, or Technical issues like platform and hosting, or current topics like social media or responsive design. Read more >>

Moffatt Thomas Logos round one

“It’s just a logo. How hard can it be?”

“C’mon, it’s just a logo. How hard can it be?” We haven’t heard it phrased exactly like that, but that’s the implication: “We designed our last logo all by ourselves in Word, and it looks just fine. Why should we pay to have you design it?” Why? Because an amateurish logo is your entire firm Read more >>

Initials logos LARGEST Accounting firms  copy

Why do accounting firms use initials instead of names?

Why do accounting firms use initials instead of names? With very rare exception, names work better than initials. You’d think it’d be pretty obvious.  But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything. They’re gibberish.  Which one is easiest to remember if you wanted to Google them tomorrow?  Here, try this: Which Read more >>

LCA Home page Ric Gass

Rebranding a Leading Litigation Association

Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar.  Membership is limited to 3,500 Fellows. The LCA offers its member great opportunities for education, professional development, networking, and referrals. Ross Fishman speaks twice a Read more >>

Hawley Troxell Sumo Tag Line

The 20 Best Tag Lines. Is your law firm “Committed to Mediocrity TM”?

The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity ™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and Read more >>

Of Counsel ROSS FISHMAN Q&A Marketing Whiz article (Page One)

“Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.”

Of Counsel’s Q&A with Ross Fishman “Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.” Of Counsel: The Legal Practice and Management Report* has long been one of our favorite legal-industry publications. Its long-time editor, Steve Taylor, is one of the legal profession’s most-insightful reporters.  Steve has an expert’s grasp of the profession’s hottest trends Read more >>

If Clients Hire Lawyers, Why Market the Firm? Fishman Marketing © 2014

Q: If clients hire lawyers, why market The Firm?

Q: “If clients hire lawyers, why market The Firm?” We hear this a lot. It’s a completely understandable question. The short answer – It’s tough to get hired if your targets have never heard of your firm. If your prospects don’t know you, your firm, your reputation, skills, services, or clients, it’s going to be Read more >>

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