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Best Mktg Partner Comment EVER. #2


Best Marketing Partner Comment Ever.  #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing Partner stood up at the partner meeting and said, with no sense of irony: “Well, Read more >>

We're Smart Cover Crop Title NO STAR

Announcing Ross Fishman’s New Law Firm Marketing and Branding book!


Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old.  And we’re the best at everything.”  [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?  You know you’re just as skilled, but the marketplace Read more >>


Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)


Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name.  Here are Ross’s Rules 6-10; I hope it’s helpful. 6. Don’t use the ampersand. Baker Read more >>

CF Carlton Ad Atlanta Suntan sunglass woman quarter

Top 10 Rules to Marketing a Merger or “Branch” office (Part II).


Top 10 Rules to Marketing a Law Firm Merger or an Existing “Branch” office (Part II). Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms confront these same issues.) We discussed the very real struggles newly merged firms Read more >>


Top 10 Rules to Marketing a Merger or “Branch” office (Part I).


Top 10 Rules to Marketing a New Law Firm Merger or Existing “Branch” Office (Part I). Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity―the one that seems Read more >>

Worst ad Rape

The Worst Legal Industry Ad Ever?


 The Worst Legal Industry Ad Ever? Showing an APPALLING lack of judgment and good taste, here’s what I believe to be an old ad from the UK’s Law Society.  It’s aiming to help sell readers on the benefit of using its lawyer directory, the Solicitors’ Regional Directory, “Your Guide to Choosing a Solicitor,” rather than other then-existing media, like Read more >>


Crazy Holiday Cards from two ERISA law firms!


Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers.  I find them to be smart, sincere, and hard working.  But their reputation isn’t generally as the life of the party.  You wouldn’t ordinarily think of ERISA lawyers as holiday card risk-takers, but two particular lawyers stand out every Read more >>


“Have Yourself an Unindicted Christmas” Law Firm Holiday Card


“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice of “Don’t Eat Your Weed,” which they counsel will turn a simple misdemeanor charge for Read more >>


Screw you, our lawyers don’t work weekends.


Screw you, our lawyers don’t work weekends. I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to leverage their extraordinary client service. * This firm below isn’t one of them. Read more >>


Check out Fisher Phillips’s clever holiday e-card


Check out Fisher Phillips’s holiday e-card I LOVE this card.  As you might know from my historic blog posts, I’m often very critical of law firm e-cards — there are so many ways firms can get them wrong.  They’re too long, too dull, too cliche’d. They’re too politically correct or self-absorbed. First, never mix Marketing and Read more >>

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