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Does your website company have a Capt. Kirk?

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There are four critical steps to overhauling your website: Strategy and messaging Design Coding Maintenance That is,  first conceive the brand message. That’s the winning strategy, the competitive advantage that can lead to increased revenue and profitability. That’s what turns a new website into a weapon, rather than an online brochure. Then turn that message and the supporting visuals into Read more >>

The law firm race to get “Big” is a race to the middle.

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The law firm race to get “Big” is a race to the middle.  So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in larger cities the leading smaller firms were acquired many years ago, in the first round. This Read more >>

Improve your Law School Recruiting — for just $3.00.

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“Brand” your firm at your favorite law schools for just $3.00. Q: How can our firm improve our recruiting results with our target law students? A: Increase your firm’s visibility and name recognition on campus. The evidence is clear — law firms with strong name recognition achieve significantly better on-campus recruiting results, and later attract higher-quality lateral associates. Read more >>

Best Mktg Partner Comment EVER. #2

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Best Marketing Partner Comment Ever.  #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing Partner stood up at the partner meeting and said, with no sense of irony: “Well, Read more >>

Announcing Ross Fishman’s New Law Firm Marketing and Branding book!

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Announcing Ross Fishman’s New Law Firm Marketing and Branding book! “We’re smart. We’re old.  And we’re the best at everything.”  [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?  You know you’re just as skilled, but the marketplace Read more >>

Ross’s Top 10 Law Firm Domain Name Mistakes (Part II)

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Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name.  Here are Ross’s Rules 6-10; I hope it’s helpful. 6. Don’t use the ampersand. Baker Read more >>

Top 10 Rules to Marketing a Merger or “Branch” office (Part II).

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Top 10 Rules to Marketing a Law Firm Merger or an Existing “Branch” office (Part II). Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms confront these same issues.) We discussed the very real struggles newly merged firms Read more >>

Top 10 Rules to Marketing a Merger or “Branch” office (Part I).

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Top 10 Rules to Marketing a New Law Firm Merger or Existing “Branch” Office (Part I). Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at the “best” fraternity―the one that seems Read more >>

The Worst Legal Industry Ad Ever?

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 The Worst Legal Industry Ad Ever? Showing an APPALLING lack of judgment and good taste, here’s what I believe to be an old ad from the UK’s Law Society.  It’s aiming to help sell readers on the benefit of using its lawyer directory, the Solicitors’ Regional Directory, “Your Guide to Choosing a Solicitor,” rather than other then-existing media, like Read more >>

Crazy Holiday Cards from two ERISA law firms!

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Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers.  I find them to be smart, sincere, and hard working.  But their reputation isn’t generally as the life of the party.  You wouldn’t ordinarily think of ERISA lawyers as holiday card risk-takers, but two particular lawyers stand out every Read more >>

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