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In Marketing, when you have the facts, USE them.

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In Marketing, when you have the facts, USE them. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company lawsuits. They’re a dynamic, effective trial law firm.  Founder Bill Howard’s astonishing trial record is Read more >>

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Two Similar Ads: Law Firm vs. Coffee Maker.

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Is imitation “the sincerest form of flattery?” “There are no new ideas.…” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years ago for the largest Idaho-based law firm, Boise’s Hawley Troxell. Our “Large, but agile.” message was that Hawley Read more >>

Engelman Berger Are You My Mother Cover Holiday Cover

A VERY unique holiday card: ‘Are You My Lawyer?’

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Holiday Card: “Are You My Lawyer?” We all remember the childhood classic “Are You My Mother?” by P.D. Eastman (1960). Well I received an interesting parody of it, “Are You My Lawyer?” by “E.B. Funny.”  It was created as a holiday card by Phoenix’s 11-lawyer Engelman Berger,  They’re a pretty creative bunch and have done some memorable marketing over the Read more >>

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Two Clever Law Firm Holiday Cards

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Two Clever Law Firm Holiday Cards We’re not doing a big Best-Of competition for lawyer holiday cards this year.  But two of my early favorite legal photo cards so far have been: 1.  The Gerson Law Firm, with their Star Wars: The Force Awakens-themed card showing a Lego Santa standing in line with the Storm Troopers. Read more >>

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“The Cubs Win the World Series!” An old law firm ad.

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Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St Louis law firm that offered its clients a remarkable Client Service Guarantee.  We created a new Read more >>

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Client – ‘I don’t believe in hammers.’

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“I don’t believe in hammers.” Client – “I don’t read marketing.”   Uh, yeah, you do. And I’ll prove it.  Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company? Of course you do, it’s Absolut vodka. How about this shape?  There’s no label on Read more >>

LPM Ross Fishman 20th anniversary article

A tongue-in-cheek recollection of LMA’s first 20 years.

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A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments.  Ten years ago, I wrote a cover story for the ABA’s Law Practice Management magazine detailing my recollections of  the first 20 years Read more >>

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Here’s what can happen when everyone uses the same differentiator…

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Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be hard to stand out.   And, of course, it’s not just law firms. Below is an unfortunate example of this in Read more >>

Ad CPA accountant Bend over grab ankles 2 GREAT

(Mildly NSFW) In honor of Tax Day: “Bend over and grab your ankles.”

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In honor of Tax Day: “Bend over and grab your ankles.” As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding, and differentiation presentations to law firms and CPA firms as a good example of (a) Read more >>

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Marketing an International Law Firm Network (Post 3 of 3)

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  [This is the third and final segment of a three-part blog post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the network, and (b) the member firms can get better known within the network. The second post discussed how Read more >>

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