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The Best ACC Conference Giveaways. Part One.

The Best ACC Conference Giveaways. Part One. I was speaking at a Meritas conference a little while ago, which was timed to coincide with the Association of Corporate Counsel (ACC) annual conference.  We’d designed Meritas’s new booth, so we went to see it in action. Here’s the backdrop: I like to wander Exhibit Halls to Read more >>

McGraw Hill ad How Marketing Works

‘If clients hire lawyers, why market The Firm?’

“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but it applies equally to other awareness-enhancing marketing tools like websites, social media, etc. This ad Read more >>

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BAD PRECEDENT: Lawyer censured for buying Google keywords for other law firms

 ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent.  I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon & Dunphy on this very issue (although the lawsuit was filed under a Wisconsin state “invasion Read more >>

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James Patterson on Marketing – “Hit them with a cream pie, then say something smart.”

James Patterson on Marketing – “Hit them with a cream pie, then say something smart.” James Patterson is the world’s highest-paid author, and one of the most prolific.  But he got his start in the advertising world.  Brian Williams called him “A latter-day Don Draper who rose all the way to the top of mega-agency J. Read more >>

Friends logo two line

If the “Friends” logo were a law firm….

If the “Friends” logo were a law firm…. Remember “Friends?” We all loved that show.  It was one of the top TV shows from 1994-2004 (now in syndication).  The production company was “Bright Kauffman Crane productions,” and their logo had a colorful, slightly offbeat feel to it. The letters were askew, the horizontal lines weren’t Read more >>

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Our Vedder Price work featured in a new UK Interface Design book.

Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An Introduction to Visual Communication in UI Design” available on Amazon. The book discusses how to Read more >>

Blog Luge

How can you (safely) shorten a law firm’s name?

How can you (safely) shorten a law firm’s name? Below are two logos – before and after the redesign, obviously.  Note, they’re exactly the same width.  Which one stands out?  Which one are you more likely to notice and remember? . It’s obviously the right decision, there is no scenario where the top version is a “better” or more effective Read more >>

Colors look different on different Televisions

THIS is how I explain Color to lawyers:

This is how I explain Color to lawyers: When we show or send a client a draft print advertisement, or new law firm logo, or creative law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or green or whatever).  This can be from a lawyer who previously saw and Read more >>

Emory Softball 1984b

Don’t get a job at a great firm. Make your firm great.

Don’t get a job at a great firm.  Make your firm great. Where’s the challenge in working at a firm that’s already great?  It’s much more satisfying taking something with potential and making it great.  Starting with something great and failing to screw it up is just maintaining someone else’s work.  It’s treading water. In Read more >>

McCutcheon & Hamner Car Accident Personal Injury lawyers

The winner for 2013′s WORST law firm marketing.

The winner for 2013′s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing. But today, in 2013, I think we may have a tie.  Courtesy of our friends Read more >>

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