Blog
“The Simpsons” version of The Scales of Justice
I think “The Simpsons” is consistently among the funniest, most-clever shows on television. And one of my favorite parts are the throw-away gags in the margins that target a narrow audience or demographic. If you’re not in that group, you don’t notice that you missed it. Here’s a recent example that caused me to laugh Read more >>
Tell your firm’s story with pictures. Like THIS. . . .
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer. He grew his family law practice into one of Vancouver’s largest and finest practices (remember our award-winning wedding cake ad?), then diversified into other areas, including e.g. personal injury, criminal defense, and estate litigation. Here are the two visuals we developed Read more >>
Is your Website a 24/7 Cheap Suit?
Is your Website a 24/7 Cheap Suit? A lawyer I know is obsessive about his appearance. He wears $2,000 Italian suits, starched white shirts with French cuffs, and has a personal shoe-shine guy come to his office every few days. He drives a highly polished 7-series Mercedes he’ll only park indoors, and he hired a Read more >>
“I’m Not an Expert, but I Think…” – The Challenge of Client Pitches.
“I’m Not an Expert, but I Think…” The Challenge of Client Pitches. In this brilliant one-minute clip (click here), Mad Men captures precisely how Pitch Meetings can go tragically wrong, in any industry or organization. And this definitely including law and professional-services firms. Helpful ad executive Peggy Olson (Elizabeth Moss) has been persuaded to bring Read more >>
Here’s Proof That Marketing is More Important than Technology.
Here’s Proof That Marketing is More Important than Technology. You meet someone at a party or conference and she seems smart and skilled. So you get her card and do the next thing people do, you visit her firm’s website. Then you see this home page: Does she still seem as smart as you originally Read more >>
CBS News anchor Scott Pelley thanks Jones Day.
CBS News anchor Scott Pelley thanks Jones Day. I always thought this was one of the best examples of opportunistic and strategic marketing by a major law firm. Jones Day’s Washington DC office apparently has a great view overlooking the US Capitol, because whenever there’s a major DC event, CBS News broadcasts from Jones Day’s Read more >>
Awful Law Firm Names and Initials: Small names act bigger.
Awful law firm names and initials: Small names act bigger. Lawyers love having their names in the logo. Hey, who wouldn’t? It’s the gold star, the brass ring, the highest honor law firms bestow, our industry’s Oscar. But it can get ridiculous, as over time more and more names get added for personal or ego-driven, Read more >>
Now THIS is how to launch a website!
Now THIS is how to launch a website! When launching a new brand or website, I think it’s time for a party. Some firms launch via memo from the marketing committee or managing partner. What a wasted opportunity! When we launched Hedrick Gardner’s new marketing campaign and website, their internal team really took it up Read more >>
Smoothing a litigation firm’s sharp edges.
Smoothing a litigation firm’s sharp edges. When launching an aggressive marketing campaign and website for a top litigation firm, we wanted them to be perceived as tough and strong, but still approachable. Here’s how we walked that fine line, without weakening the campaign: Hedrick Gardner is one of North Carolina’s top litigation firms — 100 Read more >>
The 20 Best Tag Lines. Is your firm “Committed to Mediocrity TM”?
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the slogan that tells your own people how to act, what makes them different, and help Read more >>
