“Holy sh*t. The Family Guy writers think you’re hilarious, Ross.” .– Danny Smith, Executive Producer, Family Guy* I’ll bet some of you suddenly think I’m pretty darn funny. Why? Because testimonials from credible sources are extremely persuasive. As such they should…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name? YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites. As Marketing Partner of Ungaretti & Harris in the…
Unique conference giveaway. I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jones Walker law firm. The firm’s experienced…
Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be hard to stand out. …
When you know you’re right, stick to your guns. I learned a valuable lesson when I was 8 years old. I was in Miss Eck’s third-grade class at Ravinia School in Highland Park, IL. Nancy Eck was a young, energetic, creative teacher –…
Marketing and Biz Dev Training for Litigators A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it requires special techniques and training. They…
Does your law firm “Mean Business tm”? If so … you probably don’t need the “TM.” “We Mean Business” is another of those lazy, over-committeed, crowd-sourced, lowest-common-denominator compromises that law and other professional-services firms make when selecting a tag line. Does…
STAND OUT – It’s not about the fanciest photos There’s a disturbing trend in law marketing where the advertising/design/branding agency builds a highly visible campaign around a series of eye-catching photos. They can be crazy animals, or people acting…
Personal Injury Niche – Injured Civilian Contractors Personal injury firms have learned that specializing is the way to differentiate themselves and stand out, and they’re always looking for new ideas. Previous examples included specializing in things like motorcycle injuries (make sure…