This is quite a headshot. Some marketing topics are complex and require a lengthy discussion. Other times, res ipsa loquitur (“the thing speaks for itself”) applies. We think today’s discussion of lawyer website biography photos might be one of those. In…
Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand. A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to…
Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back…
Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar. Membership is limited to 3,500 Fellows. The LCA offers its…
Of Counsel’s Q&A with Ross Fishman “Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.” Of Counsel: The Legal Practice and Management Report* has long been one of our favorite legal-industry publications. Its long-time editor, Steve Taylor, is one of…
Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the…
Lacaz Martins – the Brazil Law Firm Brazil’s Lacaz Martins has 180 lawyers and a competitive market. It wanted to increase its referrals from the United States and had joined Lawyers Associated Worldwide (LAW), an international law firm network, to expand its reach…
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