“Firm Names and Letterheads” Rule 7.5 of the pre-2018 ABA Model Rules of Professional Conduct discussed the ethical use of firm names and letterheads. Lawyers are required to ensure that any use of firm names or letterheads is truthful and…
Imagine your neighborhood is devastated by a flood. You fled with just the clothes on your back. Your business was destroyed, and your health is in doubt. You’re concerned about your family, your friends, your finances, your future. It’s horrific….
Times are tough. Which means it’s time to dive boldly into marketing. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors pouring money into building their brands and grabbing client attention. Not…
100 Tips to Help Attorneys Develop Clients During COVID-19. Buy these two powerful new books–they’re brand-new 2020 “Working-From-Home” editions of the best-selling Ultimate Law Firm Associate Marketing Checklist, including a new book just for Partners! MARKETERS! Want to help teach…
Are you getting pressured to cut expenses? When business is declining or the marketplace is starting to panic, firms start making decisions they hope will protect them. Months or years later, some analyze the efficacy of these choices to see…
Law firms need Chief Branding Officers. In Law and every other profession, the firms with the strongest brands charge higher rates and generate greater profits. If you want to credibly charge more per hour, you must convince the market that…
Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…
The Top 10 Rules for Client Endorsements. Here’s my latest “Marketing Matters” column in the ALA’s Legal Management magazine, “The Top 10 Rules for Client Endorsements.” Click this link for the pdf: ALA Ross Fishman article – The Top 10…
Let’s look at the data. Where do your eyes go? What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s…
“Holy sh*t. The Family Guy writers think you’re hilarious, Ross.” .– Danny Smith, Executive Producer, Family Guy* I’ll bet some of you suddenly think I’m pretty darn funny. Why? Because testimonials from credible sources are extremely persuasive. As such they should…
© 2026 Fishman Marketing.
