Using your ad campaign in a holiday card. MBHB’s red brackets. I like the strong red brackets in McDonnell Boehnen’s logo, and how they’ve picked it up as the visual theme in their ads, below, and website which they replicated…
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Did Mktg Ruin the Law’s Image? Did Advertising Kill Atticus Finch? When olde lawyers start blaming Marketing for destroying the venerated, Atticus Finch image of the legal profession, starting around 1977 with the Bates case, I like to point them toward…
Want to Tase a Lawyer? A Stunning Client Commitment Steve Borkan from Borkan & Scahill is a serious trial lawyer, often representing insurance companies, with a particular niche specialty defending police officers in civil rights cases and allegations of police misconduct, including…
A sincere thanks to Ernie the Attorney A heartfelt thanks to the renowned “Ernie The Attorney” Svenson, of the Svenson Law Firm for his gracious recommendation of this blog: “If you’re interested in marketing your law practice there’s a name you need…
Don’t talk about yourself in your holiday cards. But if you’re GOING to… Technically, the holiday card from IP firm Knobbe Martens violates my earlier rules of not focusing your holiday card on yourself in that “Happy Holidays! Let me tell you how…
Topless Law Firm Marketing Sometimes you come across some pretty unusual law firm marketing memorabilia. I thought this piece was a bit surprising. Does anyone know anything about Neil Price, a Johnstown, PA lawyer from the 1960s or 70s, maybe…
Name-based marketing for law firms (“I LOVE that ad! Whose is it, again?”) Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision…
Marketing Budgets – Advertising vs. PR On the LMA listserv, someone asked how much should be spent on advertising and public relations. The answer, as it often is, is there’s no single “right” answer beyond “it depends.” As one…
