Q: My law firm can’t cross-sell. What are we doing wrong? A: It’s not just you, it’s most firms. In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to existing clients. The problem is that everyone…
Unique conference giveaway. I was speaking at the Lex Mundi annual conference in New Orleans recently on the topic of how to increase the referrals within an international law firm network. The program was hosted by the Jones Walker law firm. The firm’s experienced…
Right NOW could be the best time ever to market your firm. We may not see another opportunity like this for a generation. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors spending…
Ntrakwah & Co. Lawyers – Doing Business in Ghana Founded by Felix Ntrakwah, one of Ghana’s most-respected lawyers, Ntrakwah & Co. is known as Ghana’s finest business and commercial law firm. Partner Kwadwo (“Kojo”) Ntrakwah was interviewed recently by The…
A light-hearted recollection of LMA’s first 20 years. The Legal Marketing Association is celebrating its 30th anniversary, an amazing accomplishment. Click here for the LMA video detailing some of its many accomplishments. Ten years ago, I wrote a cover story…
Here’s what happens when everyone uses the same differentiator… One branding challenge law firms have is that they tend to say the same thing. And when that many lookalike competitors convey the same message, it can be hard to stand out. …
In honor of Tax Day: “Bend over and grab your ankles.” As Tax Day looms, here’s one of my favorite old accounting firm print ads. We didn’t develop this one, but I have used it many times in marketing, branding,…
Q: Our lawyers were invited into Best Lawyers and Who’s Who. Are those good? A: “Best Lawyers” is credible and, in my experience, the people who are selected generally belong there. Pick a practice area in your city where you know the names of…
When you know you’re right, stick to your guns. I learned a valuable lesson when I was 8 years old. I was in Miss Eck’s third-grade class at Ravinia School in Highland Park, IL. Nancy Eck was a young, energetic, creative teacher –…
[This is the third and final segment of a three-part blog post regarding how to market an international law or accounting firm network. The first post discussed how (a) the firms’ member contacts can market themselves within the network, and (b)…
© 2025 Fishman Marketing.
