Which website design works better? We’re using some pretty amazing technology to (1) help
As a whole, lawyers are very literal, often too literal for good marketing. As
When launching a new brand or website, I think it’s time for a party.
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity™”? Tag lines
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer.
Associate Marketing Checklist – By Year of Practice Here’s one of my most popular marketing tools — the Associate Marketing Checklist – By Year of Practice. It sets forth step-by-step exactly what I think lawyers and other professionals need to do at every stage of their associate careers, so that when they’ve matured in Read more >>
Low-Res Art – the Pixelated Supreme Court I saw these on Boing Boing and thought they were adorable. I’m not exactly sure how to use them for marketing purposes yet, but I’ll come up with something. “Andy Rash has been making super low res portraits that are short on pixels but packed with awesome. He’s calling Read more >>
Yes, [lawyers in] Virginia, there IS a Sandy Clause, Esq. In the spirit of the season, I think we should all wish a very Merry Christmas to Sandy Clause, Esq.* She’s no longer practicing at The Singleton Law Firm, though. Merry Christmas and happy holidays, everyone. Thanks for reading my blog. Ross * I believe Read more >>
“Law” is more interesting than “Love” – Google’s Ngram Viewer Another astonishing free tool just launched by Google Labs is the Ngram Viewer. which enables users to “visualize how language and literature have changed over time, by searching… more than 500 billion words from 5.2 million books in Chinese, English, French, German, Russian, and Spanish” Read more >>
Best Law Firm Holiday Cards so far – Haynes/Boone, Sterne Kessler, Fenwick, Fish/Richardson, Manatt Here are my favorite animated holiday cards so far. They combine creativity, beautiful execution, an appropriate tone for the season without being painfully Politically Correct, and make you want to watch them again. Some connect to the firm’s brand, others just Read more >>
Big-initial logo? Redesign it to work better. MBHB Yesterday I discussed McDonnell Boehnen’s red-bracket logo and ad design. I mentioned that with rare exception, I’m philosophically opposed to all logos with large initials or marks that could potentially distract from the firm name. (Orrick’s short name and beautifully balanced “O” is the only big-initial exception I Read more >>
Using your ad campaign in a holiday card. MBHB’s red brackets. I’ve never cared for McDonnell Boehnen Hulbert & Berghoff’s logo – it’s another of what I call the “huge initials, tiny name”-style design. I think big, vibrant initials or marks distract visually from what I want people to notice and remember, which is the Read more >>
Did Mktg Ruin the Law’s Image? Did Advertising Kill Atticus Finch? When olde lawyers start blaming Marketing for destroying the venerated, Atticus Finch image of the legal profession, starting around 1977 with the Bates case, I like to point them toward evidence like this 1906 card: “HERE’S to the LAWYER” Virtue in the Read more >>
Want to Tase a Lawyer? A Stunning Client Commitment Steve Borkan from Borkan & Scahill is a serious trial lawyer, often representing insurance companies, with a particular niche specialty defending police officers in civil rights and misconduct cases. To gain more insight into how to defend cops in the growing number of cases alleging inappropriate Taser Read more >>
A sincere thanks to Ernie the Attorney A heartfelt thanks to the renowned “Ernie The Attorney” Svenson, of the Svenson Law Firm for his gracious recommendation of this blog: “If you’re interested in marketing your law practice there’s a name you need to know above all others: Ross Fishman. “I have known Ross for several years, first Read more >>
