Using your ad campaign in a holiday card. MBHB’s red brackets.

Using your ad campaign in a holiday card. MBHB’s red brackets.

I like the strong red brackets in McDonnell Boehnen’s logo, and how they’ve picked it up as the visual theme in their ads, below, and website which they replicated in their holiday card.  Here’s an example of their ad campaign alongside their 2010-11 holiday card:

 

                                                                                                                                           Ad Design                            2011 Holiday Card
Below is as their clever 2007 card which has a nice “reveal” to it. The cover has a die-cut window showing an inviting holiday home and family — which, when opened, is revealed to be a snow-globe within a beaker.  It cleverly connects to their IP practice, without ruining the card’s festive intention.

 

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