VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs!
Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing materials.
“Our firm is big and old. We offer the technical skills of a large law firm and the collegial culture of a small firm. We work as a team; we are efficient, service oriented, and partner with our clients. Etc.”
The problem is, broad generalities and generic cliche’s don’t persuade anyone of anything.
To make it worse, firms then illustrate these bland platitudes with obvious, literal “Law” icons like gavels, globes, columns, scales of justice, buildings, skylines, generic smiling lawyers, etc.
If you want your law firm’s marketing to work, you must stand out.
You must be different.
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