The Surprising Benefits of Photo Business Cards at Conferences.

By December 11, 2017Uncategorized

The Surprising Benefits of Photo Business Cards at Conferences.

I never liked having lawyers’ head shots on their business cards; I always thought that it made them look like Prudential realtors.  But last week in Panama at the ASIPI conference for Latin IP lawyers, I think I changed my mind. 

At the conference, my friend, Uruguayan lawyer Martin Pittaluga, mentioned that he has two entirely different business cards, (1) a traditional card for day-to-day use, and (2) a second set of photo cards he uses exclusively for out-of-town conferences.  I learned at the ASIPI conference what a powerful tool that can be.

I presented a couple marketing sessions at the conference, whose 600 attendees were Spanish-speaking IP lawyers from Central and South America and beyond.

I met dozens of fascinating and charming Latin lawyers, some of whom attend 10-20 conferences per year, all over the world.

ASIPI members are extraordinary networkers, and over two days I received nearly 50 business cards (see the partial stack below?).  Unfortunately, right now, looking at all these cards, I can’t remember precisely who most of them are, although of course I took notes on most of them for follow-up purposes.  It’s not that I won’t remember having met them, but it’ll take me an additional step, like visiting their websites or LinkedIn profiles to see their photos, in order to remember who they are.

However, looking at the faces on the photo cards I clearly recall every single person and our specific conversations.  Interesting….

I’m starting to realize that for savvy professionals who attend a lot of conferences, photo business cards can magnify the impact of your networking.  What do you think? 

March 2018 update:

I saw another good example of these photo cards at the ABA Tech Show in Chicago, when I received a beautifully designed one from my good friend Ernest Svenson, the renowned “Ernie the Attorney” (below). Ernie has a practice “Helping lawyers use technology to create magical law practices.” Nice job, Ernie!

April 24 Update:

There are few tools as powerful as photography to help tell your compelling story. This can include a memorable business card, a powerful branding campaign or website, or a corporate event or wedding. I found a comprehensive article entitled “How to Start a Photography Business” by professional wedding photo-editing company ShootDotEdit that I found quite helpful; I’d recommend it if you’re interested in high-end photography.

And, BTW, here’s a link to our own photography website, Fishman Photos.


Of Counsel magazine, Editor Steve Taylor:

“Want a good year-end present to give to your associates?”

“I’ve got the ideal gift idea. Give them Ross Fishman’s The Ultimate Law Firm Associate’s Marketing Checklist, a 46-page, well-written, engaging and very practical guide—no, make that, bible—to show associates what they need to do to begin to build internal and external networks and eventually establish a book of business.

“Marketing Checklist offers associates who are early in their careers simple, real-world tips to develop their reputation among the partners at the firm, first, and for more senior associates, it provides tips on how to generate clients.”

Order copies for yourself or your associates here.


Join the discussion One Comment

  • […] Last week I wrote about my new thinking regarding the benefit of adding your photo to the special business cards you use at conferences.  Recently, I spent a couple days speaking and shmoozing in Panama with an especially networking-oriented group of Latin IP lawyers at the_ASIPI_  conference. When I returned home with a hefty stack of business cards, I realized that I remembered much more clearly the conversations I’d had with those lawyers who had added their photos to their business cards. […]

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