Let’s look at the data. Where do your eyes go? What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s…
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“Holy sh*t. The Family Guy writers think you’re hilarious, Ross.” .– Danny Smith, Executive Producer, Family Guy* I’ll bet some of you suddenly think I’m pretty darn funny. Why? Because testimonials from credible sources are extremely persuasive. As such they should…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Outstanding Review of “The Ultimate Law Firm Associate’s Marketing Checklist!” We just received our first official book review, and it’s a doozy! The review, entitled “Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving,” is by Steve Taylor, the renowned…
Ten Awesome Law Firm Branding/Website Makeovers: Before-and-Afters For most new law firm websites, I think the most interesting question is how big an improvement is it over the previous one(s). Is it just a polished-up version of the previous site?…
Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the…
Ho Ho-Hum. Pretend your law firm or accounting didn’t send out this year’s holiday card. Now imagine that you received the IDENTICAL card from… say… your banker. How would you react? For many law firms, you’d probably think, at least…
Timing the high jump.* How many “hits” should a website get? We often get asked “how many hits” or “how many visitors” a law firm’s website should get. Unfortunately, those are the wrong questions. Law firms like to compare their results against industry…
