“I don’t believe in hammers.” Client – “I don’t read marketing.” Uh, yeah, you do. And I’ll prove it. Let’s start here. What is this bottle? Do you know what product it’s marketing? Perhaps the name of the company?…
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Tag lines are hard. Really hard. They’re a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorite tag…
The Best Law Firm Obituary Logo If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title,…
Why do accounting firms use initials instead of names? – Part 2 We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name. You…
Why Do Accounting Firms Use Initials Instead of Names? With very rare exception, names work better than initials. You’d think it’d be pretty obvious. But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything. They’re gibberish. Which…
Fostering Good Marketing – Jones Foster. Jones Foster Johnston & Stubbs is a high-quality, old-line West Palm Beach, Florida law firm — 35 great lawyers and a relatively conservative and wealthy target audience. As we discussed previously in our “Name-based…
“Winston & Howrey” – the Naming Question I was interviewed recently for an article discussing the looming “merger” of Winston & Strawn and Howrey LLP, particular regarding what the firms should do regarding The Name Issue. Should Winston & Strawn change its name? If so, to what? …
