
Tag lines are trickier than you might expect. (First of 3 posts) Taglines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the…
Tag lines are trickier than you might expect. (First of 3 posts) Taglines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the…
Outstanding Review of “The Ultimate Law Firm Associate’s Marketing Checklist!” We just received our first official book review, and it’s a doozy! The review, entitled “Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving,” is by Steve Taylor, the renowned…
“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to…
Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook. When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know that in real life, Diversity can…
“You were supposed to make one of the lawyers a woman!” I like Catalan sculptor Xavier Corbero. I like his abstract style and the shape and scale of his pieces. One of them sits in the lobby of a beautiful Chicago office…
VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and…
Marketing education is critical in today’s economy. Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort…
Rebranding a Top Trial Lawyers Group The Litigation Counsel of America (LCA) is an invitation-only trial lawyer honorary society. It was established to reflect the new face of the American bar. Membership is limited to 3,500 Fellows. The LCA offers its…
– Actual quote from a law firm senior partner. I heard this recently, and I hear variations of it all the time. Lawyers struggle with social media; they’re always asking me about it, how it works, and whether lawyers need…