I was interested to read that a partner at a prominent AmLaw 100 law firm recently came out as “non-binary.” That is, this individual identifies neither as male nor female and uses they/them pronouns, rather than he/him or she/her. This…
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Q: “If clients hire lawyers, why market The Firm?” We hear this a lot. It’s a completely understandable question. The short answer – It’s tough to get hired if your targets have never heard of your firm. If your prospects…
