Top 10 Most-Popular Law Firm Retreat and Marketing Training Topics Firm retreats are cyclical. When times are good and money’s flowing, firms are happy to spend money to get together, renew relationships, and refresh their culture with educational and social…
Major Update to our Most-Popular Marketing Checklist We’re putting the final touches on a dramatically expanded version of our popular “Associate Marketing Checklist by Year of Practice.” It includes narrative explanations, links to instructional videos, and new material covering social media…
Marketing education is critical in today’s economy. Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort…
Marketing and Biz Dev Training for Litigators A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it requires special techniques and training. They…
Should we offer marketing training to our summer associates? Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer-associate training over the years, but only rarely have I done it exclusively for the summer kids….
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