Let’s look at the data. Where do your eyes go? What’s nice about eye-track testing is that it shows precisely what grabs your viewers’ attention, what they see, in what order, and how long they linger at each point. That’s…
Here’s what TERRIBLE law firm SEO looks like. Search-Engine Optimization (SEO) for law firms and CPA firms is hard work. It’s complex, difficult, and extremely labor intensive, which means it can be pretty expensive. And that leads some organizations to seek a…
Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the…
I already complained about the Lame Law Firm Holiday Cards, and vowed not to create another competition for the best law firm holiday/Christmas cards; I’ll leave that to the Above The Lawguys.I promised to show a nice selection, including some…
Big court victory for law firm consumers re online marketing and Google AdWords I was a small part of a big court win for legal marketing today that I wanted to share. A Wisconsin lawsuit involving Google AdWords was filed a couple…