Of Counsel: “Ross Fishman‘s Reflections: A Long-time Leader in Legal Marketing Discusses His Craft”
Insights from Of Counsel Magazine
We’re deeply grateful to share Part Two of Ross’s “Of Counsel” magazine interview with Steve Taylor (To read Part One, click here.)
Click here for Part 2:
Of Counsel Ross Fishman profile Jan 2026
This installment focuses on the heart of Ross’s speaking work: national and international legal conference keynotes, firm retreats, Ethics and CLE programs, and hands-on marketing training for lawyers and law firms around the world — and how that work continues to evolve, along with effective “Fractional CMO” work, bringing strategic marketing to smaller firms that couldn’t previously afford to compete with the big guys.
For more than 35 years, Ross has had the privilege of leading firm retreats, delivering keynote programs, teaching ethics CLE, and training lawyers to think differently about branding, differentiation, and client service in 50+ countries. What he loves most is helping smart, skeptical professionals see marketing not as “promotion,” but as strategy — as clarity of message, focus, and competitive advantage. (You can watch his short speaker demo video here.)
Steve also explores:
• Why education works better than selling
• How humor helps lawyers learn and retain complex ideas
• Why CLE and ethics programs should be practical and engaging
• How global speaking and in-firm training create measurable change
• Why Ross expanded Fishman Marketing into Fractional CMO work to help smaller and midsized firms compete with much larger ones
They also discussed Ross’s popular AI and ChatGPT training programs — which grew naturally out of decades spent teaching lawyers how to evaluate new tools thoughtfully and strategically. To Ross, artificial intelligence isn’t separate from branding. It’s part of the same conversation about positioning firms as smart, future-ready partners.
After 500+ speeches and the opportunity to work with hundreds of remarkable firms of all sizes, types, and locations, it’s obvious that Ross still feels incredibly fortunate to do this work. And continues to get “brilliant” reviews from educated and energized attendees.
Thank you, Steve, from everyone at Fishman Marketing — you’re one of the profession’s most insightful editors — and also to the innumerable firms and tens of thousands of lawyers who have trusted Ross and Fishman Marketing to teach, challenge, and guide them over the years.
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Interested in booking Ross Fishman for your retreat, marketing training, ChatGPT or Artificial Intelligence, or Ethics CLE program? See rossfishman.com.
Contact Ross directly at ross@fishmanmarketing.com, or 1.847.921.7677!
