There are few products more boring than shampoo.
For your hair.
My point is – Law is a profession full of actual drama and incredible achievements.
Lawyers deal with human tragedy and success on an almost-daily basis. We make astonishing business and technological achievements possible and help the weak overcome unimaginable odds. Without lawyers, entire industries wouldn’t exist and global transactions wouldn’t be possible. We help our clients accomplish absolutely amazing things. Or consider Accounting, whose professionals ensure the viability and success of people and businesses who are doing important work.
. . . why is most law and accounting firm marketing so boring?
Images (c) Pantene and Clairol
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