“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but…
Here’s the Litigation Ad We Could Never Run. Law and accounting firms come to Fishman Marketing looking for ads, brands, or WordPress websites. We start by developing the brand message and supporting visuals, then later apply them to the websites. Some litigation…
Here’s what TERRIBLE law firm SEO looks like. Search-Engine Optimization (SEO) for law firms and CPA firms is hard work. It’s complex, difficult, and extremely labor intensive, which means it can be pretty expensive. And that leads some organizations to seek a…
Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
So? What do you think of today’s holiday cards? I’ve been railing about holiday card do’s and don’ts for over 20 years (click here for more detail). Sometimes I think the word is getting out. Other times I just…
Monitors vary. When we show or send a client a draft logo, brand, advertisement, or law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or red or whatever). This can be from a lawyer…
Don’t get a job at a great firm. Make your good firm great. Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great…
Law Firm Holiday Cards – Do’s and Don’ts Q: Are holiday cards effective? A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and…
The winner for 2013’s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing….
Come on, Spirit. Do better. Personally, I don’t care for Spirit Airlines. This “discount” airline unbundles its services, but the one time we flew it, the hidden fees, extra fees, up-charges, surcharges, and other add-ons ended up costing us more…
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