Follow the YelLAW Brick Road. I know, that was lame. Every year I look forward to the Proctor Heyman holiday e-card. A small litigation powerhouse, the firm has the unique ability to create memorable, occasionally over-the-top holiday cards every year….
I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to leverage their extraordinary client service….
I LOVE this card. As you might know from my historic blog posts, I’m often very critical of law firm e-cards — there are so many ways firms can get them wrong. They’re too long, too dull, too cliche’d. They’re…
How NASA Used Marketing to Sell Us John Glenn. Does Marketing work? Ask NASA. John Glenn, one of the heroic “Mercury Seven” military test pilots selected by NASA to become America’s first astronauts, passed away last week at 95. “John…
Outstanding Review of “The Ultimate Law Firm Associate’s Marketing Checklist!” We just received our first official book review, and it’s a doozy! The review, entitled “Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving,” is by Steve Taylor, the renowned…
What if you wanted to be “The Kimpton Hotels of law firms”? Some years ago I gave a “Branding, Differentiation, and Firm Culture” presentation in Seattle and the law firm put me up at the Monaco Hotel. I love all…
Are You Sending a Generic Unsigned Holiday Card? Here’s the rule: If you won’t sign them, don’t send them. I always get a year-end holiday card from my best friend, a terrific lawyer I’ve known for 40 years. We shared…
“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome…
[This is an updated repost of a popular pre-holiday rant] Q: Are holiday cards effective? A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number…
What is a client…? One of the best definitions I’ve seen came from the website of Denver law firm Fairfield and Woods, quoting one of its long-time partners: “A client is a friend with a problem.” – Charles J. Beise, 1909-1983….
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