Is your website wearing bell bottoms? — “Useful Links.”
- the White House,
- Yahoo!, or
- The Wall Street Journal…
…then fire your web developer and get a new website ASAP. Why? Because they’re making you and your firm look technologically clueless and out of touch. Basically, your website is wearing bell bottoms. You’ve ripped out the green shag carpeting in your house — it’s time to do the same thing for your website.
Do you know how “Helpful Links” pages got started? Back in the 1990s, when law firm websites were newer, effective search engines like Google didn’t really exist yet. Information on the internet was relatively hard to find.
In other words, youngsters, lawyers and law firm marketers thought they could act like Google, causing prospects to return regularly to their website because it was such a helpful way to find otherthings. The attitude was that clients would think, “I can’t remember how to get to America Online, so I’ll find it by going to that smart and helpful law firm’s website.” This is why many first-generation websites still have live links to Alta Vista, Lycos, time/currency calculators, etc. They simply haven’t bothered to get rid of them. They’re the vestigial tail of law firm websites.
Frankly, you need to change whoever is in charge of your website too, whether that’s your local web developer or the billion-dollar legal company that sold you a cheap template site, because they’re now publicly embarrassing you. The website is reflecting poorly on your firm and its technical skills — a high-quality organization doesn’t have an eight-year-old website.
If you have a FindLaw or Lexis/Martindale-Hubbell website with a “Links” page, or any site connected to WestLaw, The Wall Street Journal, Alta Vista, or an obvious government office or resource, we’ll consider that a 10% off coupon and redesign your site at a discount.
We’d consider it a public service…
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