The legal profession’s BEST 2010 ad. We won!
As always, the LMA’s annual Your Honor Awards included hundreds of high-quality entries. We were gratified to receive the trophy for the legal profession’s “Best Single Advertisement” for the “Anti-Best Lawyer ad” we created with Balch & Bingham‘s Nora Chandler. I blogged about this ad previously (along with the worst legal ad ever).
As we know, there’s a lot of frustration among marketers regarding the many vanity directories which purport to identify the best or most-super lawyers in a variety of categories, in order to sell them costly ads. These ads inevitably show groups of lawyers in suits, behind a vacuous headline like “Experienced. Efficient. Excellent.”
This ad was designed to light-heartedly tweak the entire industry, along with the dozens of other law firm ads in that same publication that followed the traditional format. Apparently, the Your Honor Awards judges felt a similar level of frustration…
“What? You’d rather see another picture of a bunch of lawyers in suits?”
The original post describing this advertisement in greater detail is here.