Q: Should we pay our associates to market? A: Uh… No. I answered this question on a listserv recently, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate associates to…
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Should we offer marketing training to our summer associates? Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer-associate training over the years, but only rarely have I done it exclusively for the summer kids….
