Q: Should our law firm pay our associates to market? A: Uh… No. I answered this question on a listserv recently, posed by a legal marketer whose firm was revamping its bonus schedule. The bonus was intended to motivate…
Read More
Should we offer marketing training to our summer associates? Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer-associate training over the years, but only rarely have I done it exclusively for the summer kids….
