Initials aren’t helpful. Words are. Names are. We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name. You get to shorten a cumbersome…
With few exceptions, names work better than initials. You’d think it’d be pretty obvious. But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything. They’re gibberish. Which one is easiest to remember if you wanted to Google…
“Winston & Howrey” – the Naming Question I was interviewed recently for an article discussing the looming “merger” of Winston & Strawn and Howrey LLP, particular regarding what the firms should do regarding The Name Issue. Should Winston & Strawn change its name? If so, to what? …
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