Why do accounting firms use initials instead of names? – Part 2 We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name. You…
Why Do Accounting Firms Use Initials Instead of Names? With very rare exception, names work better than initials. You’d think it’d be pretty obvious. But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything. They’re gibberish. Which…
“Winston & Howrey” – the Naming Question I was interviewed recently for an article discussing the looming “merger” of Winston & Strawn and Howrey LLP, particular regarding what the firms should do regarding The Name Issue. Should Winston & Strawn change its name? If so, to what? …
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