Winstead is a dynamic 250-lawyer Texas based firm. The firm was aggressive, with a dynamic chairman Denis Clive Braham and progressive style. Its brand needed a fresher, more modern approach, to keep pace with its fast-moving competitors. The firm asked Fishman Marketing to help overhaul its look and creativity.
We persuaded its leaders to focus on the “Win” part of its name, which is, after all, what clients demand when seeking the services of a law firm, redesigning its logo to highlight it, plus developing a WIN-based visual campaign.