State Capital Group

By June 23, 2018

State Capital Group is “a seamless global network of over 145 of the profession’s preeminent independent law firms with more than 11,500 attorneys in nearly 450 offices around the world. By uniting their skills, expertise and influence, SCG member firms help leading and growing companies in every industry navigate a complex and ever-changing legal landscape.” 

Basically, State Capital Group (now SCG Legal)  is one of the world’s largest and finest international law firm networks.  Ross Fishman presented an extremely well received program (4.8/5.0) on creative law firm marketing techniques and effective website innovations to the group in Puerto Rico at SCG’s annual conference.

Shortly thereafter, the terrific management team, led by Executive Director Jocelyn Dyer and CEO Hon. Phil Carlton, wanted an advertising and marketing campaign to build visibility and have a visual platform for ongoing marketing initiatives.  They asked Fishman Marketing to develop the ads.

Here is one example from the campaign: