Shaw Gussis Fishman Glantz Wolfson & Towbin (now Fox Rothschild) boasts one of the nation’s leading bankruptcy boutiques, focusing primarily on Debtor work. It matches this with a complementary and highly skilled business-litigation practice.
The firm serves clients across Chicago and nationwide, often representing sophisticated regional and national companies in complex cases, but their bland website that didn’t do justice to the high-quality of their work. They were also shortening their name to Shaw Fishman Glantz & Towbin.
Working closely with dynamic litigators Richard Saldinger and Jeff Widman, we overhauled the marketing message, updated the logo, and developed a visually interesting marketing campaign. Reinforcing the new brand, we inserted a phrase describing their work into the “Shaw Fishman” (no relation) short-hand, like “Shaw ‘calm in the storm’ Fishman” or “Shaw ‘the right kind of aggressive’ Fishman.”