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Sebaly Shillito + Dyer

By June 1, 2012 No Comments

Sebaly Shillito + Dyer is a dynamic 25-lawyer full-service law firm in Dayton, Ohio,  Terrific litigators and trial lawyers, creative transactional attorneys, and particular expertise in government contracts.

One issue they routinely experienced was a challenging firm name that was often mispronounced and/or misspelled.  This made it harder for the firm to be remembered or found online.  We conceived an all-text campaign that hit this issue head on.  The eye-catching graphic was the bold and phonetic “Say ‘SEE-Blee’” headline, which helped show how to pronounce the firm name, while also telling the audience what they did, and when to call them.

That is,

1. When you need a tough trial lawyer,

Say “SEE-blee”

 2. When your company needs to resolve a complex dispute,

Say “SEE-blee”

3. When you do business with the government,

Say “SEE-blee”

4. When you want to do a big deal,

Say “SEE-blee”

Example text:

Say SEE-blee.  Or, rather, Sebaly Shillito + Dyer.  Our battle-hardened litigators resolve tough business disputes for sophisticated companies coast-to-coast.  And to make sure all the bases are covered, each client team includes a Settlement Partner, a special “deal lawyer” who looks for a creative non-litigation solution as well.  By analyzing the dispute from all sides, we’re in a better position to resolve it to our clients’ satisfaction, so they can get back to business quickly.  For Sebaly Shillito + Dyer, just say SEE-blee.


Say SEE-blee.  Or, rather, Sebaly Shillito + Dyer.  Our nationally renowned government contracts lawyers help companies working with all levels of government negotiate cooperative or teaming agreements, conduct bid protests, and resolve disputes coast-to-coast, .  For Sebaly Shillito + Dyer, just say SEE-blee.