LexisOne

By March 13, 2012

LexisOne

Lexis/Nexis was developing a new web portal, www.lexisONE.com, targeting solos and small and mid-sized firms. This new product offered an attractive and flexible pricing strategy which would help smaller firms to afford services which were previously out of reach.

Fishman Marketing was asked to help develop, among other things, the brand messages, naming issues, launch strategy, and the sample advertisements found below.