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LEX, Iceland

By March 5, 2012 No Comments

Lex, Icelandic Law Firm

An international campaign for one of Iceland’s leading firms, building its reputation to increase in-bound referrals.

One of Iceland’s largest and finest full-service law firms, LEX is led by Heimir Örn Herbertsson, its creative and strategic managing partner.  We presented at their firm retreat in Reykjavik, and also developed a marketing campaign for the firm to seek referrals and beyond Iceland and within the Lawyers Associated Worldwide (LAW) network.

We connected the firm and its short, memorable name “LEX” ( to its Iceland geography, by putting it inside a frozen ice cube.

Simple but visually interesting and highly memorable.