Lex, Icelandic Law Firm
An international campaign for one of Iceland’s leading firms, building its reputation to increase in-bound referrals.
One of Iceland’s largest and finest full-service law firms, LEX is led by Heimir Örn Herbertsson, its creative and strategic managing partner. We presented at their firm retreat in Reykjavik, and also developed a marketing campaign for the firm to seek referrals and beyond Iceland and within the Lawyers Associated Worldwide (LAW) network.
We connected the firm and its short, memorable name “LEX” (LEX.is) to its Iceland geography, by putting it inside a frozen ice cube.
Simple but visually interesting and highly memorable.