Legus International is one of the world’s finest global law firm networks, ranked in “Band 1” by Chambers:
“About this network: This network comprises small to medium-sized law firms with a primary concentration in commercial transactions and litigation. More than half of the network’s member firms are based in the Americas, where the group has a strong geographical coverage, while the remaining members are in Europe and Asia. The network holds three regular meetings per year as well as round-table events for managing partners, and is governed by a 12-member advisory panel. Sandra Boyer of Boyer Greene is the founder, and a key point of contact.”
Run by the terrific Sandra Boyer (co-founder and president) and Stacey McIntyre, we’ve gotten to know them and their members very well, having spoken at the last three international conferences, in Rome, Washington DC, and Austin, TX.
The firm’s brand and website needed an upgrade and Legus asked Fishman Marketing to help. We started with the message and visuals, settling on a “door” metaphor.
That is, Legus is the doorway to skilled lawyers worldwide, using visuals of doors from different types of buildings all over the world behind the headline:
“Find a leading team of experienced lawyers just beyond that door.”
We developed a marketing and advertising campaign and fully featured WordPress website supporting this theme, with a sophisticated back-end managing the global member database.