Husch Blackwell – Merger

By October 27, 2012

Husch Blackwell

Husch & Eppenberger and Blackwell Sanders were two outstanding 300-lawyer litigation-oriented Midwest-based firms that were merging, to grow their regional footprint and enhance their marketing.  They asked Fishman Marketing to help develop the marketing strategy for their merger-related activities and launch.

The merger was finalized at the firm retreat, where Ross trained the entire firm on creative- and focused-marketing techniques, rolling out a new logo, website design, marketing platform, and law school recruiting campaign.