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Garvey Schubert Barer -2

By June 17, 2012 No Comments

Garvey Schubert Barer

Garvey Schubert Barer is a Seattle-based international firm competing with the Northwest’s largest firms. In conducting the intake interviews with the terrific CMO Melissa Hoff, we realized that the firm represented much larger and more sophisticated clients than its relatively small size would suggest. The earlier testimonial-based campaign showcased its skills and client relationships.

After a successful three-year run, the firm’s new CMO thought it was time to refresh the campaign, with a new testimonial campaign that leveraged the firm’s well-known triangular orange shape used throughout its identity materials.