Coplan & Crane is one of Chicago’s top personal injury and medical malpractice plaintiff’s firms.
Terrific lawyers, frequent outstanding verdicts, and a reputation for truly caring about their clients. There are many highly skilled personal injury lawyers, but few who sincerely care about their clients as much as Greg Coplan and Ben Crane.
The firm needed a marketing campaign that helped tell their story, and the story of their clients. Clients come to the firm at the lowest point in their lives; they’ve experienced a devastating loss, like a car, truck or bus crash, or doctor error. Their normal lives have been roiled by tragedy — figuratively turned upside down in an instant.
Our visually intriguing inverted imagery grabs the viewers’ attention and makes the simple point that “In a second, your life could be turned upside down.” This is supported by the tag line, “Justice Served.”