Florida Firm’s Atlanta Office Marketing
Carlton Fields was long known as “The Florida Firm,” with eight offices across Florida. Opening its Atlanta office, its first outside of Florida, we needed a campaign targeting the local bar, to aid in lateral recruiting to help fill its new offices.
With vibrant orange-colored ads we created a humorous, visually striking campaign using the visual stereotypes of Florida and Georgia, gaining nearly 100% market penetration among Atlanta lawyers in just three months, more than tripling their hiring goals.
“Carlton Fields. Florida’s law firm, now in Atlanta.”
“Carlton Fields’ fast-growing Atlanta office is looking for talented lawyers seeking a ground-floor opportunity with our firm. The American Lawyer ranked us among the ‘nation’s top ten firms for job satisfaction’ three years in a row.”