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Balch – Beach/Birch/Bench

By June 4, 2012 No Comments

Balch & Bingham is a terrific firm with a strong, simple name.

Working with Nora Chandler, the firm’s outstanding Director of Client Services, we developed a multi-step awareness-building campaign centered around the new logo which emphasized “Balch.”

After a teaser campaign which asked the question “Balch means?” or “Balch = ?”, this side-by-side campaign was designed to be step two, using words similar to “Balch,” like beach, birch, bench, etc.  The “Balch” images reflected the firm and its leading practice areas and industries, like energy, litigation, and health care – some of the Southeast’s leading groups.