Agencies often look the same, but the true test is the depth of its creative skills, and we believe we have the best talent in the business. In addition to developing over 100 marketing campaigns for law firms and other organizations, our team has also created seven Super Bowl commercials for three national clients. They have developed award-winning work representing Fortune 500 companies, museums, and not-for-profit institutions, and for industries from plumbing to packaging.
That’s our team. We’re confident that they match up head-to-head with the best agencies in the business, and we would appreciate the opportunity to use their skills to help you achieve your goals.
Ross Fishman, JD – CEO
The CEO of Fishman Marketing, Ross has been called “one of the country’s leading experts on law firm marketing” by Lawyers Weekly USA. His positioning and differentiation programs help law firms dominate their markets, generating millions of dollars in additional profits. Fishman Marketing has designed over 100 campaigns, and taught over 10,000 lawyers and marketers from Istanbul to Iceland how to generate new business.
A former litigator, marketing director, and marketing partner, Ross has written more than 250 articles and received dozens of marketing awards, including the Legal Marketing Association’s “Best of Show” grand prize five times. A Fellow of the College of Law Practice Management, Ross was the very first marketer inducted into the LMA’s Hall of Fame.
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Lawrence Johnson, JD
Lawrence Johnson is a seasoned digital marketer, and successful attorney. His keen understanding of marketing and sales fundamentals affords him a unique perspective on the integration of traditional law firm marketing and online strategies.
He brings his extensive experience in the B2B and B2C space with digital merchandising, mobile, social marketing, search engine marketing, search engine optimization, web development, and video, to create the context and the incentive to generate, influence, and convert online leads into clients for law firms.
As part of the founding team of yellowpages.com, he honed the rudiments of effective local and national search engine optimization and advertising, and brings a unique approach to developing strategy and charting implementation for law firm marketing.
Doug Kramer, JD – Director, Strategic Communications
Doug is a strategic communications professional with more than 20 years of experience primarily in the professional services sector.
Doug was a pioneer in the use of media relations for law firms, helping lawyers, practice groups and firms enhance their visibility and position themselves in furtherance of business objectives to sophisticated target audiences (including C-suite executives and in-house corporate GCs). After two years in the reporting trenches himself – as a consumer and legal affairs reporter for WISN-TV, the ABC affiliate in Milwaukee – Doug made the segue to agency public relations and held corporate and B2B account management positions at Edelman Worldwide and Hill + Knowlton Strategies. He has led prominent, high-visibility global communications initiatives for world-class firms such as PricewaterhouseCoopers and Accenture, and led the global communications function at Chicago-based Mayer Brown LLP.
Doug’s areas of functional expertise include issues/reputation management, branding/positioning and development and implementation of content strategies to deliver the right messages at the right times to the right audiences, across multiple communications channels including social media. Other areas of specific expertise include media relations (including spokesperson experience), litigation PR, crisis communications, internal communications, executive communications, thought leadership development and delivery, website and intranet development, and strategic partnerships and sponsorships.
Michelle Benjamin – Creative Director
With an amazing reputation amongst Chicago’s creative industry elite, Michelle Benjamin has over fifteen award-winning years of experience designing and directing beautiful work that helps assist message marketing. After graduating from Loyola University Chicago, Michelle began her creative journey by working as a production assistant for Harpo Studios on The Oprah Winfrey Show, where she saw many strange and wonderful things. In 1996, Michelle became an on-staff art director at a prominent Chicago printing company, where she developed creative for clients such as Taco Bell, General Electric, Northern Trust Banks, LaSalle Banks, and The City of Chicago’s Millennium Park Project while still in its infancy. In 1998, she moved directly into the ad world and hasn’t looked back.
From 2000 until 2005, Michelle managed the studio at Y&R (Young & Rubicam) Chicago, working with some of the best known creative people in advertising. While there, she was integral on the design, development, and production of print and television advertising for clients such as Miller Brewing Co., Sears, Jim Beam Brands, Barilla Pasta, Burger King, Orbitz.com and Hard Rock Hotels. Since her departure from Y&R in 2005, Michelle has been managing the creative process with Fishman Marketing. She has had the ability to pair up with some of the best brand identity directors in the business and has learned how best to develop products that surprise and succeed.
As creative director, Michelle has helmed an amazing team that has consistently churned out award-winning work, leaving the clients in awe. The creative services team includes design and production of printed and online materials, retouching and color correction, and a full mount room with wide format printing abilities. Michelle is constantly on the lookout for new advances in technology and strives to make the world a more beautiful place through design.
Rochelle Weiner – Web Design and Development
As lead web developer for Fishman Marketing, Rochelle Weiner offers her experience as a graphic designer, web developer and fine artist. With a degree in Fine Arts from the University of Wisconsin-Milwaukee, Rochelle’s background includes working as a graphic designer in London, England, as Senior Graphic Designer at Smith Bucklin and Associates in Chicago and running a graphic design and web development business since 1998. Specializing in branding campaigns from corporate logos to print collateral to websites and internet marketing campaigns, Rochelle Weiner has worked with clients located throughout the US and in Europe in industries ranging from interior design, architecture, engineering, healthcare, the arts, retail, resorts and law firms. Rochelle is also an illustrator and fine artist – her paintings can be seen at RochelleWeiner.com and in several galleries throughout Chicago.
Our Creative Teams
We think Fishman Marketing’s creative teams are the most effective in the legal and advertising industries. This belief is thoroughly supported by both international awards and dramatic client growth. They possess the rare ability to turn a unique and differentiated strategy into simple, compelling visuals that grab your attention and tell a firm’s story with just a glance.
Their remarkable expertise is among our clients’ biggest strategic advantages, and we know our competitors would love to discover their secret identities. As such we guard them just as closely as The Colonel’s Seven Herbs and Spices. They often work in two-person copywriter/designer teams, below.
ERIC - Creative Specialist / Copywriter
Eric is a self-proclaimed “advertising brat.” Having grown up in a family of advertising executives and having written his first published ad for his uncle’s agency at age nine, he has spent a lifetime (or at least half a lifetime) creating award-winning campaigns.
Eric firmly believes that sharp, engaging writing will not only turn a consumer’s head, but will get them to open their wallets. He’s seen it work, too, at many agencies throughout Chicago, including Leo Burnett, Ogilvy & Mather, and Young & Rubicam, where he brought his talents to accounts both big and small, such as Miller Beer, The Leinenkugel Brewing Company, Sears, Proctor & Gamble, Heinz, Advocate Health Care and Norwegian Cruise Lines. Eric’s work has been recognized by Communication Arts magazine and The One Show, and he has won numerous industry awards, including Clios, Addys, Tellys and Graphis honors. Working closely with Tony and our integrated creative team, Eric has collaborated on more than 50 Fishman Marketing campaigns since 1998.
TONY - Art Director
Like most great art director/designers, Tony sees the world a little differently. With one eye concentrated on the art and technique of design and two eyes focused on his client’s business (you need three eyes to be a successful art director these days), Tony strives to create advertising that’s not only compelling, but sells.
And he’s had great success along the way, with stops at FCB and Taitham/Euro RSCG, where he worked on such high profile accounts as Coca-Cola, Nestea, and Kraft. He’s worked for famed Chicago adman Tom Reilly, where he created and designed work for the Chicago White Sox, the Museum of Science and Industry, and Follett. And most recently he has applied his skills for a high-powered boutique, where he oversaw all of the agency’s creative executions. Tony has been honored with a wide range of advertising and design awards, including The One Show, Graphis, Addys, MM&M Awards and others too numerous to list here, in addition to two LMA Best of Show honors.
BOB – Art Director / Creative Director
Bob has enjoyed an award-winning journey through Chicago’s top advertising agencies. A graduate of the Columbus College of Art and Design, Bob landed his first Art Director’s job at Foote Cone & Belding where he worked on the Pizza Hut, First Chicago Bank, and Sears accounts. From FCB, Bob moved to one of Chicago’s hottest small shops, Dawson, Johns and Black, where he worked on accounts such as Corona Beer, Audi, Car X, and Rusty Jones. The Corona campaign he helped create is still running today. Bob then returned to FCB. Making the most of his beer experience, he worked on the Coors, Coors Light, and Killian’s brands.
After FCB, Bob signed on at Campbell Mithun, Chicago as an Associate Creative Director. His accounts there included Midway Airlines, 3M, and Texaco. Bob’s next stop was DDB, Chicago where he was Creative Director on FTD Florists, State Farm Insurance, General Mills, Louis Kemp Seafood, and Land’s End. Bob later joined JWT Chicago as Creative Director/Senior Partner. His account responsibilities included a variety of Kraft brands as well as Stouffer’s frozen entrees.
Steve – Copywriter
Graduating from the University of North Carolina, Chapel Hill, with degrees in English and Psychology, Steve got his first job in advertising as a junior copywriter at Ogilvy & Mather, Chicago. After six years there, working on accounts such as Sears, Cessna Business Jets, the Chicago Tribune, and Ameritech Mobile, Steve moved down Michigan Avenue to Leo Burnett. During his 9-year stint there, Steve worked his way up the ranks becoming an Associate Creative Director. His clients included Phillip Morris, Kellogg’s, Proctor & Gamble, and the Crash Test Dummies Safety Belt campaign.
From Leo Burnett, Steve’s next stop was DDB Chicago where he handled creative duties for clients such as General Mills, State Farm Insurance, and Louis Kemp seafood. Steve was most recently Creative Director/Senior Partner at JWT Chicago. His accounts included various Kraft brands, Macy’s, Nabisco, Stouffers frozen foods, and HSBC bank. Partnered with Bob, Steve has developed sophisticated and award-winning campaigns for dozens of Fishman Marketing firms.
David – Creative Director
Executive Creative Director David has authored several famous advertising campaigns, including seven Super Bowl commercials since 2005. A recent campaign for Bud Light won the USA Today’s Super Bowl poll. Clients include: Bud Light, Dell, Sears, Coca-Cola, Minute Maid, Dewars’ Scotch, True Value Hardware, U.S. Attorney’s Office, Jim Beam Brands, Kellogg’s, and Nintendo, as well as dozens of law firms worldwide.
David is a conceptual but pragmatic Creative Director – he strongly believes in the power of creativity as an effective (and often underutilized) tool for building leadership brands and growing business.
His mantra for developing compelling advertising is this: “Remember, people love to buy. But they hate to be sold.” Awards include: Communication Arts, London International, Lurzer’s Archive, Clio, Cannes, Ad Age’s Best Spot of the Year, Adweek’s Best Spots of the Month and Best Spots of the Year, Local, Regional and National Addys, The New York Festival, and over a dozen LMA Your Honor Awards, including two Best of Show honors. David graduated with a M.S. in Advertising from Northwestern University’s Medill School of Journalism in 1988.