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Ross H. Fishman, Esq.
 Ross is the CEO of Fishman Marketing, Inc., helping law and professional-services firms in strategic marketing planning; branding, differentiation and positioning; practice-group marketing; and the development of the related collateral materials -- from web sites to advertising and brochures. Known for his "educational and entertaining" presentation style, he has conducted more than 250 firm retreats and training programs on five continents, from Tobago to Thailand -- including once presenting on three continents within 24 hours.
Ross was a commercial litigator from 1985-90 before moving to 500-attorney Winston & Strawn to practice marketing full-time. He later became Marketing Partner of Ungaretti & Harris where they launched the profession's first Written Service Guarantee.
Called "the creative mind behind a host of law firm campaigns that have redefined the field" (San Jose Business Journal), and "one of the country's leading experts on law firm marketing" (Lawyers Weekly USA), Fishman Marketing has launched campaigns for over 70 firms from Indiana to Istanbul and has worked with many of the nation's largest firms and global networks. FM also created the legal profession's first computer game, RSS-based advertising, Total Quality Management initiative, institutional cross-selling program, and recruiting/marketing campaign.
FM campaigns have received the 3,500-member LMA's grand prize, the optional Best of Show award five of the nine times it has ever been presented, and one of Inc. magazine's ten Marketing Masters awards for "brilliant and successful" marketing campaigns. Recipient of a peer-selected LMA 1998 Lifetime Achievement Award, Ross was one of four legal marketers selected for induction into the LMA's inaugural Hall of Fame. In 2007, a grateful client had the Governor commission Ross as a Kentucky Colonel.
A Fellow of the College of Law Practice Management and Board Trustee, "Col. Fishman" has written over 200 bylined articles, including five monthly columns, and has sat on the editorial board of five national magazines. His "A Personal History of Law Marketing" received the ABA's"Silver Edge Award" for one of 2006's best articles. He writes Law Practice's popular "What Works" column.
Ross has been quoted hundreds of times from the New Zealand Lawyer toNational Public Radio's "All Things Considered." He keynoted a series of marketing programs at a 5-day conference in Bangkok to a group of 20 United Nations Asian government ministers and business leaders including, e.g. Fiji, Nepal, Mongolia, and Cambodia.
An active LMA member since 1990, Ross was the 1998 Vice President, a member of both the Strategic Planning and Best Practice Task Forces, and chairman and moderator of seven consecutive national day-long QuickStart/Boot Camp programs. In 2006, he was hired by an international law firm as their expert witness in a highly publicized branding-related lawsuit.
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